With a title like that, this article could be about Charmed or the Trinity or any number of things. Instead, it’s about the way many things are segmented into “just do these three things” and you’ll find success.
In the Book Proposal workshop I wrote about last week, the agent/instructor told us a major way we could build our platform was to write three articles.
Yes, the power of three strikes again. (Not the power of three strikes. All that gets you is OUT.)
It could be an arbitrary number. But there is some method to choosing three.
Three articles on one topic (but not the same elements of that topic) offer enough diversity that it can make your knowledge appear broad. In some cases, maybe broader than it is. Don’t get me started on that “pretending things” avenue.
These articles need to represent the “best” of my topic. They should showcase my hook and also what’s different about my approach to a common and well-covered topic.
They need to be well-written in the style of my book. And they need to be edited to perfection
Now that I have three well-crafted articles showcasing my expertise on this subject, I’m set.
For what exactly?
To get the content out there.
I should pitch these articles to sites with large followings that would be interested in the topic. Maybe send the articles out to a magazine.
Yes, I have to be careful about reprint and copyright infringement, but that’s the main reason I have three articles. I can use some of them in forums that don’t require first or exclusive rights, and save one of them to sell to an exclusive market.
Also, I should reformat the information into live videos or coaching sessions. Anything that can get the information out into the world.
What’s the Point?
Other than getting my information out there, this exposure establishes me as an expert.
Which I’m not. However, every agent and editor will do an online search of me. These articles on so many different channels will show up as hits. And that looks like I have a large reach.
This is part of platform building that we often overlook. Especially since my experience is mostly with fiction platform building. That doesn’t lend itself in the same way.
As I mentioned last week, I’m not thrilled to spend all my energy talking about working through grief. It isn’t my primary gifting or calling.
But if I want to get a traditional contract for this book, I should do everything in my power to “follow the rules.”
That’s the main reason you’ll see my blog and my Facebook group focused on nonfiction topics for the rest of the year. It’s not because I’m not writing fiction, because you know I have five projects in the works.
My goal is to build a platform that appeals to a publisher. In reality, I’d rather talk about fictionalizing Bible stories and how that can further spiritual growth. Yes, everyone grieves, and I would be willing to speak on that topic too, but my passion is for the other.
Apparently, if you write a book, it’s because you’re an expert in that field. And from then on, you’ll only be seen as someone who can address that subject.
That’s so limiting. Especially for someone like me who can’t even decide on a single fiction genre to write in forever.
What is a topic you wish someone would write a book on?