People do NOT go back to school in July. Do the marketers know this? In fact, our local school districts don’t have their school offices open in the month of July. Why did the push of Back-to-Schools begin so early?
There’s a marketing genius somewhere who’s going to answer this. I hope they do it in the comments here.
Because the week after Independence Day, I do NOT want to think about going back to school.
For years (about fourteen), I focused on these sales. My kids needed new clothes, new shoes and that school supply list at the local retailers had to be snapped up and checked off.
In those days, I started the shopping at the end of July. I watched the sales and picked up the items on the list when they were on sale.
I guess many parents still do this. And that’s probably why the sales start so early.
But now that I DON’T have any lists, I don’t want to think about going back to school. It means the end of so many things that I love.
If school is back:
- Days are shorter
- Falling leaves will replace blooming flowers
- Clouds will obscure the sunshine
- Calls to sub will begin
- Endless weeks of writing are over
- A more definite schedule ensues
- Work devours relaxation
Does any of that sound appealing to you? Then you might be feeling the Back-to-School Craze.
Me? Not so much.
Sure, I know I’ll be more productive when I’m forced into only three writing/author-stuff days per week. There have been summers when I’ve been super productive, too.
This summer, I wrote two completely new novellas (about 60,000 words), revised and submitted another story, and released TWO new works and re-released two others. I also wrote a completely fun fantasy short story that will be published this fall.
I could spend several more paragraphs describing the reviewer practices I put into place. But who wants to hear me yammer on about that stuff? We’re here to talk about the end of summer.
Sunshine makes me happy. I’m one of those people who is chronically Vitamin D deficient, so I joyfully plan twenty or more minutes of “sun time” every day the sun is shining.
This summer, that’s been most of May, June and July. August has been amazing, too.
Some people squawked about all the 90+ degree days, but it’s really days over 100 that suck me dry. Our air conditioner did earn its keep, though, and I wouldn’t have wanted to live without it.
I do like back-to-school supply sales, though. Although, I probably already have enough notebooks, gel pens and sticky notes for full-time author stuff for at lease five years. But the smell and feel and look of all those paper products lures me every time.
Kids are getting bored about now. They’re ready to see their friends every day. Parents are counting down the days when the schedule returns to normal.
I even saw one of my teacher friends post on Facebook that she was ready to get back to school (around August 8 which is when I wrote this post).
As for me? I’m not excited to pull out my sub pack. Summer has been too short, and there are things on my list that didn’t get accomplished.
For me, I still have two trips to enjoy before I get back into the classroom. Five days in New York City with my sister visiting our brother (August 29- September 3) is first. Then six days in Florida with my husband during the last week of September will wrap up the vacation season.
I usually don’t get calls to sub until October. I might even be ready for the Back-to-School craze by then.
Are you ready for back-to-school? What’s your favorite school supply? Do you shop the sales?