On our recent cruise, we went shopping.
Apparently, this is something everyone does in the Caribbean. And, according to the shopping expert for Royal Caribbean Cruise Lines (yes, they have a crew member whose only job is to tell you how to shop), people go to the Caribbean to buy one thing.
I never did fully grasp WHY the Caribbean was such an awesome place to purchase diamonds. After all, they don’t mine them there. Maybe they cut and finish them on those pretty little islands.
In any case, the cruise line has some sort of agreement with a large diamond wholesaler (and retailer), Diamonds International. They promoted them at every turn, to the extent that cruisers get a free, unique charm at the DI store on each island.
“Don’t forget to get your charms” one of my friends told me as I prepared for the cruise.
I was a noob. I had no clue what she was talking about.
Now I do.
Ignorance is bliss, they say. Well, for sure it is CHEAPER at times.
Diamonds are Forever
You know this old saying, right? I think it was probably a marketing slogan for a jeweler at some point in the past.
We know it was the title of a James Bond movie. It may have originated before that time, but it’s been around since 1971 (pretty much my whole life).
Question: if diamonds are forever, why do people get new diamond jewelry?
Because they need a pendant and earrings to complement their stunning wedding ring.
Or they need bigger earrings. Or a larger diamond carat weight on their finger. After all, who will notice that little chip their husband could afford back in the day, when they were both poor college graduates.
Diamonds are hard. They won’t lose their value (much- depending on the jeweler you try to pawn them to).
Not only do they sparkle in sunlight and glitter under bright lights, diamonds are the traditional stone for wedding and anniversary rings.
Because diamonds are forever. Like love should be. Like marriage is supposed to be. A perfect symbol for those enduring institutions.
I’ve had three different wedding rings in my life. I never planned it that way. In fact, I never thought much about a wedding ring at all.
Until I got engaged.
Here’s the rundown on my rings:
Ring #1: An heirloom wedding set from my grandmother. I wore this on my wedding day and for several months because my husband wanted to get me the “perfect” ring I wanted.
Ring #2: A custom made ring wrapping the diamond solitaire with a flower of rubies and diamonds.
Ring #3: Another ring, similar to ring two, with the one difference being a larger (half-carat) marquis cut diamond as the centerpiece.
In the Caribbean, my husband bought me wedding ring number four, and I won’t be looking for anything different for another 27 years (or more).
I didn’t go to the Caribbean to buy a diamond – regardless of what the cruise line tried to tell me. My planned purchases: gifts for my kids and parents, a few souvenirs to help me remember the trip.
So, it goes without saying that we didn’t intend to purchase a new ring when we walked into DI to pick up our “free” charm. (You see how this is a huge marketing trap now, right? Consider yourself warned.)
In fact, I wanted to look at upgrading my diamond stud earrings. Not because I needed bigger stones. The posts make my ears break out. Since I leave them in my second piercing all the time, this creates problems.
However, the shopping guru on the ship had dazzled me with her engagement ring. It was a special cut called Crown of Light. The diamond has 90 facets to showcase all the brilliance hidden in its depths.
It’s unique to DI. They even have a website dedicated to it. Don’t believe me? Click here.
Innocent me walked into the den of diamonds.
What happened next?
Read about this epic shopping adventure in the next post.