Tag: tribe

Under Construction: Building an Audience

Welcome to Sharon Hughson, author under construction!


This is the year. In 2019, I’m going to build an audience of readers.

According to marketing gurus, an author needs one thousand dedicated readers to have a successful book launch. And I’m launching (at least) four new books in 2019.

Thanks to a few free and paid promotions using my third First Street Church romance, LOVE’S LINGERING DOUBTS, I’ve built my scrawny newsletter list to nearly 800 subscribers.

Only half of those open the stuff I send them. I’m betting at least 30 percent of those email addresses are to boxes that are never checked.

So the question becomes HOW do I build an audience?

STEP ONE: FIND MY TRIBE


Author in search of her first 1,000 readers isn’t a headline that drives traffic to my social media sites.

And…which social media site will be the best for interacting with my tribe (once I find them)?

Yeah, I have more questions than answers about the process of finding my tribe. But, I’m working on it.

Here’s what I hope will happen:

  • I gave away more than 500 copies of LOVE’S LINGERING DOUBTS. I hope a large percentage of the people who grabbed those ebooks will read (and review) this novella. More importantly, I hope they fall in love with Jaz and Bailey and want to read the rest of their story. (Spoiler: there will be a happy ending.)
  • Links at the back of the book will connect these readers to my other fiction. They will click through and read them all.

There’s also information about joining my newsletter and the Facebook Group. They will be so excited to get the next installment of Texas Homecoming that they’ll join it all! (Yes, I’m dreaming all sorts of crazy here.)

STEP TWO: INTERACT WITH THE TRIBE


It’s no secret that I’m an introvert. I would rather sit in my lovely, light-filled office playing across the pages with my imaginary friends. Seriously, even when I create problems for those guys they love me anyway.
Because I always give them a happily-ever-after.

Wouldn’t it be great if life guaranteed that? (Yeah, sorry. I’m totally NOT able to deliver that for you.)
But I enjoy chatting with people through social media or email. I’m even trying to plan some in-person events. To warm up for that, I (sometimes) do a weekly live video on Facebook.

There are twenty-five people in my Friends of Author group. Pathetic. I know. Don’t rub it in.

I’m sharing the group every chance I get, but still not getting much traction.

One thing I always share in this group is book recommendations and freebies of books I’ve read and enjoyed.

Once I get a few members who interact regularly, I’ll start some giveaways. I also want to have read-alongs of my new books (and other titles we might agree on).

This isn’t me reading the book aloud to you. No, it’s all of us agreeing to read a certain amount (three chapters) and then hang out in the group at a certain time to talk about what we’ve read.

Good times, right? Who doesn’t love talking about books?

Mid-year or so, I’ll be using a special feature in the group to share one of the study books I wrote with you. For free. For your input on HOW I could turn it into an online course.

Not that I want to teach online courses, but I do want to find an audience for my study books (since I’m writing the third one now and hope to release it in June).

STEP THREE: EXPAND MY REACH

Actual expression on my face while considering this step

Yeah, I’m totally clueless about how to do this.

I’ll participate in a few more Book Funnel promotions and probably pay for another promotion with LitRing to find new readers and subscribers. When I release my paperback omnibus of the TEXAS HOMECOMING series (you can help me title it in the Facebook Group), I’ll buy an advertisement on Amazon and cross my fingers.

But the best way for me to reach new readers is if my “1000 readers” share my books with all their family and friends.

Yes, friends, word of mouth is the BEST way to expand my audience.

So this is me asking you to spread the word. Share the memes I post on social media. Talk about my books. And review them on Amazon and Goodreads.

What other tips do you have to help my Under Construction Audience?