marketing

You Said Video Would Gain Exposure

Facebook algorithms favor video. Oh, and groups. So, to get the best organic exposure on facebook, post videos in your groups. Sure. Whatever you say. Who said it? People who know all about making your brand stand out. Professionals who are PAID to make videos that bring in customers. But I’m an author. I’m not …

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Ten Things to Know about Being an Author – Part Two

People want to know what it’s like to be an author. What it takes. How do I stay on track. It’s neither science nor magic, but it does take work. On Monday, I listed five things to know about being an author. In case you missed that post (or you don’t remember), I’ll recap them. …

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Two Paths to Publishing: Which is Right for You?

This blog has often featured articles that writers might find helpful. Not because I’m an expert on this whole “writing gig” but because I’ve done some digging. I want your road to publishing to be smoother than mine has been. One of the big questions I still find myself debating is about HOW to get …

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Shopping – Caribbean Style

On our recent cruise, we went shopping. Apparently, this is something everyone does in the Caribbean. And, according to the shopping expert for Royal Caribbean Cruise Lines (yes, they have a crew member whose only job is to tell you how to shop), people go to the Caribbean to buy one thing. Diamonds. I never …

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Road to Self-Published – Using CreateSpace

If you’re new to this whole “Be your own Publisher” reality, I’m right there with you. Even though the CreateSpace environment is user-friendly, it isn’t self-explanatory. Choosing the correct categories, perfect metadata fields and pricing your book require some research. To this end, doing a Google search will garner millions of page results, but won’t …

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The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL

America keeps endorsing the global view of a shallow society filled with image-craving bodies with no mental capacity. Kristen Lamb speakes out about the latest shallow marketing message from Abercrombie & Fitch here: The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL. A&F should be horrified to learn that millions of teenagers and …

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