Tag: introvert

Under Construction: Building an Audience

Welcome to Sharon Hughson, author under construction!


This is the year. In 2019, I’m going to build an audience of readers.

According to marketing gurus, an author needs one thousand dedicated readers to have a successful book launch. And I’m launching (at least) four new books in 2019.

Thanks to a few free and paid promotions using my third First Street Church romance, LOVE’S LINGERING DOUBTS, I’ve built my scrawny newsletter list to nearly 800 subscribers.

Only half of those open the stuff I send them. I’m betting at least 30 percent of those email addresses are to boxes that are never checked.

So the question becomes HOW do I build an audience?

STEP ONE: FIND MY TRIBE


Author in search of her first 1,000 readers isn’t a headline that drives traffic to my social media sites.

And…which social media site will be the best for interacting with my tribe (once I find them)?

Yeah, I have more questions than answers about the process of finding my tribe. But, I’m working on it.

Here’s what I hope will happen:

  • I gave away more than 500 copies of LOVE’S LINGERING DOUBTS. I hope a large percentage of the people who grabbed those ebooks will read (and review) this novella. More importantly, I hope they fall in love with Jaz and Bailey and want to read the rest of their story. (Spoiler: there will be a happy ending.)
  • Links at the back of the book will connect these readers to my other fiction. They will click through and read them all.

There’s also information about joining my newsletter and the Facebook Group. They will be so excited to get the next installment of Texas Homecoming that they’ll join it all! (Yes, I’m dreaming all sorts of crazy here.)

STEP TWO: INTERACT WITH THE TRIBE


It’s no secret that I’m an introvert. I would rather sit in my lovely, light-filled office playing across the pages with my imaginary friends. Seriously, even when I create problems for those guys they love me anyway.
Because I always give them a happily-ever-after.

Wouldn’t it be great if life guaranteed that? (Yeah, sorry. I’m totally NOT able to deliver that for you.)
But I enjoy chatting with people through social media or email. I’m even trying to plan some in-person events. To warm up for that, I (sometimes) do a weekly live video on Facebook.

There are twenty-five people in my Friends of Author group. Pathetic. I know. Don’t rub it in.

I’m sharing the group every chance I get, but still not getting much traction.

One thing I always share in this group is book recommendations and freebies of books I’ve read and enjoyed.

Once I get a few members who interact regularly, I’ll start some giveaways. I also want to have read-alongs of my new books (and other titles we might agree on).

This isn’t me reading the book aloud to you. No, it’s all of us agreeing to read a certain amount (three chapters) and then hang out in the group at a certain time to talk about what we’ve read.

Good times, right? Who doesn’t love talking about books?

Mid-year or so, I’ll be using a special feature in the group to share one of the study books I wrote with you. For free. For your input on HOW I could turn it into an online course.

Not that I want to teach online courses, but I do want to find an audience for my study books (since I’m writing the third one now and hope to release it in June).

STEP THREE: EXPAND MY REACH

Actual expression on my face while considering this step

Yeah, I’m totally clueless about how to do this.

I’ll participate in a few more Book Funnel promotions and probably pay for another promotion with LitRing to find new readers and subscribers. When I release my paperback omnibus of the TEXAS HOMECOMING series (you can help me title it in the Facebook Group), I’ll buy an advertisement on Amazon and cross my fingers.

But the best way for me to reach new readers is if my “1000 readers” share my books with all their family and friends.

Yes, friends, word of mouth is the BEST way to expand my audience.

So this is me asking you to spread the word. Share the memes I post on social media. Talk about my books. And review them on Amazon and Goodreads.

What other tips do you have to help my Under Construction Audience?

Summer, Summer, Where Have You Gone?

Summer is my favorite season. Shortly after Christmas is past, I start wishing for warmer temperatures. Or at least sunny skies.
I have a cousin who would happily leave his Christmas tree up year-round. If there was a symbol for summer, I’d set that baby up and move it to more prominent positions as temperatures dropped.
Seriously. The only good thing about winter is Christmas. I learned that fact in The Lion, the Witch and the Wardrobe by C.S. Lewis. Narnia was cursed by the White Witch. How?

It was always winter, but never Christmas.

Ugh.
This entire year has sped by already but summer seemed in constant fast-forward. Can you believe this is the last day of the eighth month of 2017? Tomorrow is the ninth month.

Worst of all, the ninth month will bring the end of summer.

The weather man is predicting warm, sunny days for a few weeks still. But when the sun goes down, the heat goes away.
No more sitting out on the patio in the evening to chill. Unless you want to pull on warm socks, long pants and a sweatshirt. No more s’mores roasting.
Of course, it also means no more air-conditioned house 24/7. Once the temperature drops, you can switch the AC off and throw open the windows.
My husband has already started doing this.

Here’s a recap of my summer:

Writing like a whirlwind in Vancouver, BC


Querying agents at a brand new conference


Choosing a title for the nonfiction I was querying


Getting selected to write Christian romance in a new Kindle World


Installing a water feature in the back yard
Releasing the second book in my Virtual Match Romance series


Barbecuing with the family on the patio
Writing the Christian romance story


Meeting new writers to beta read this new genre
Attending Oregon Christian Writer’s Conference


Making writer friends at the conference


Enjoying a total eclipse of the sun with family

Must see what others posted on Social Media

Spending eclipse day with the birthday boy


A quick retreat at my sister’s beach house

Can you hear the shush? Smell the salinity?

Lots of reading in the evenings (but boy did my crocheting suffer)
It doesn’t seem like much when written in a list like this. But it filled three sunny months and made them whip by.
My favorite memory from this summer is that it didn’t rain. Only a couple of days were cloudy. After nine months of endless downpours, I needed this three-month reprieve.

Am I ready for the rainy season? Never.

What’s your favorite memory from this summer? Include a picture if my comment section allows it (or jet over to my FB page where you can surely post one in the comments on the post announcing this blog).

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Maybe you like romance or some of my other books. I’m sure there’s something worth reading on my page.

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Family Reunion Woes

Do you enjoy family reunions? Maybe your family has one every year and it’s all the rage, everyone attends. Or maybe there’s a restraining order against your family assembling altogether.

I’m not a fan of family reunions. Mostly because I don’t really know the people there. Yes, we share common ancestors, but do we have anything else binding us?

My world is built around people who want to connect with me. The fact that I have a small circle of friends says something about my personality. I’m too introverted? Too demanding? Too hard to get along with? Too something.

The older I get, the less resistant I’ve become to getting together with people in my family I don’t usually see. Time is limited, I realize. If I don’t see them this year, they may pass to the other side before I get a chance.

Morbid reason for attending a family reunion, I know. But what do you expect from a writer?

Reasons I Avoid Reunions

  • I don’t know anyone (really)
  • I’m an introvert
  • None of these people would reach out to me at any other time (nor have I reached out to them)
  • I have very little in common with the people there (how I know this when I don’t really know any of them is unclear)
  • I’m not a fan of going to big gatherings – especially alone

Reasons I Attended this Year

  • Relatives I know from out-of-state were attending
  • I wanted to see my aunts and uncles who are getting older
  • My aunt and cousin twisted my arm
  • I didn’t have to attend alone

What’s your gut reaction to a family gathering? Do you like big family reunions?