Tag: email list

Another Year is Ending

It seems like only a month or two ago and I was working out the word of the year for 2018. Now it’s time to introduce the word for 2019.

Where has the time gone?

And so much has happened for me this year. It’s crazy! And unbelievable.

But choosing Metamorphosis for my theme word last year turned out to be more accurate than I’d planned.

Remember how I was going to change my brand and my focus.

It all started with hiring a designer to help all my posts have a certain look.


I joined Novel Academy, mostly for the weekly live classes.

Then I went to the Deep Thinker’s Writing Retreat. And while I was there, I messed up the story I was working on. Because the SEQ’s for the characters revealed more story background than I could reveal in a 30,000-word novella.

I released my second book to Kindle Worlds in March. Then Kindle Worlds announced they would be closing in July. What? I had planned three more novellas to release in that world for the year.

So much for those plans.

Thankfully, the owner of the First Street Church Kindle World decided to open her own publishing company. I was SO thrilled about this.

I wrote the story for the July 3 release that wasn’t going to happen now that Amazon had closed Kindle Worlds. I submitted the manuscript to the new press, and it come out at the same time my first two novellas re-released.


August was a busy month for me. Those three novellas came out, and a short story I’d written for a summer romance anthology with my first publisher, Roane Publshing, also released.

I ran a contest and found a few new subscribers for my newsletter. I also tried a different method of finding an Advance Review Team, and of the twenty-two books I gave away, nine people reviewed ONE SULTRY DAY.

My sister and I visited our brother in New York City over Labor Day weekend. When I got home, I was hard at work at the contracted novella for Sweet Promise Press (to release April 2019).

At the end of the month, my husband and I attended a marriage seminar in Florida. It was hot and wonderful.

While I was there, my publisher, Roane Publishing, notified us that they were closing their doors after seven years.

This ripped my heart out.

Half of my published works disappeared the next week.

This was NOT the metamorphosis of my brand I had in mind last December when I was coming up with that word.

Strangely, my remaining works were all Christian. It was like someone else DID have a big plan.


While I was working on the romantic comedy and outlining two novellas to write for National Novel Writing Month, an idea for a Bible study book gelled. I outlined that, too, and wrote some of it while on vacation with my husband.

After the big closing announcement (two in one year? Really, God?), it was difficult to focus on anything. But I did. And I determined that 2019 will be a building year for me.

I’m going to build my newsletter list. I’m going to build my new brand as a Christian writer. And one of the ways I’m going to do it is by expanding the REFLECTIONS FROM A PONDERING HEART into a series. (More on that later.)

I struggled to write 50,000 words in 30 days for National Novel Writing Month. But I did finally manage it.

Then it was December. I had to rewrite the romantic comedy, beef up my character motivations and figure out how to make it funnier without losing the serious essence that is my trademark.

I spent a week in Hawaii. So this post was written early.

Based on the clues I’ve given, what do you think my word will be for 2019?

Do you pick a theme verse or a theme word each year? If so, what will yours be?

Ten Things to Know about Being an Author – Part Two

People want to know what it’s like to be an author. What it takes. How do I stay on track. It’s neither science nor magic, but it does take work.

On Monday, I listed five things to know about being an author. In case you missed that post (or you don’t remember), I’ll recap them.

  1. Traditional publishing is the slow track to being published
  2. Publishing with a small press is the fast track to getting work in front of readers
  3. Traditional publishing success is ninety percent about who you know
  4. Small press publishing is fifty percent finding the right publisher and fifty percent telling a good story
  5. Indie publishing requires both entrepreneurial finesse and cash reserves

To discover the ins-and-outs on each of those, read the full post here. Then come back to find out the next five things to know about this author gig.

Success as an indie author is ninety-nine percent connecting with the right audience.

I still haven’t found my tribe. But success can be measured by markers other than copies sold, numbers of social media followers and earnings.

Define success. Make this part of the business plan mentioned above.

Find promotions you can join that help you build your email list. Yes, you need one. Even if you don’t want to mail a regular newsletter, you need a way to let your readers know that a new book is coming, to ask for reviews and to sell copies. (This goes for traditional or indie published authors.)

The project that had me pulling my hair out was one I tackled for the sole reason of having a stand alone romance novel in print. This is the “entrance fee” for dozens of promotions I’ve seen. I couldn’t join them because I didn’t have a print book.

Building my tribe is also why I decided to write in the First Street Church Kindle World. The owner of that world is a marketing powerhouse. She leveraged her thousands of followers for us, and that’s worth signing over full rights to KDP for a few stories.

Some markets take longer to break into.

Young adult fantasy and any form of young adult literature is one such “competitive”market.

This is why I haven’t written any young adult fantasy in two years. I want to. I’m considering polishing up one of my manuscripts and submitting it to a small publisher I’ve been following for several months.

But I have to decide if that’s in the best interest of my business. If I love telling the stories I’m writing and they are connecting with readers, why shouldn’t I keep writing them?

To succeed, you need to partner with one or more influencer.

This is where I will praise Melissa Storm. She has a huge reader group that she mails to on a weekly basis. Other authors pay her to be promoted to her group.

I’m getting access to these groups just because I’m writing in her Kindle World. Since my first novella was published there in November 2017, my email list has grown from 39 to 185. Every subsequent title I publish in that world nets me more followers.

And many of these readers are connecting with me so they can review the books. Book reviews are the foundation for online sales.

The author gig requires business and marketing (sense)abilities.

Marketing. The thought makes my skin crawl. My introverted self retreats like a turtle in its shell.

Traditional publishers expect you to market your book by posting on social media, making appearances and having an email list.

You’re nothing but an amoeba in the sea as an indie author. There are plenty of readers. You don’t have to compete for them, but you do need to connect with them.

Ads on Amazon, Goodreads and in reader newsletters give you exposure to readers. Some of them want to chat with you online, and that’s what Facebook is for (as advertising here nets sketchy results compared to ads on sites where readers already visit and are looking for book recommendations).

Hire a marketing firm if you have the budget. I’ve bought several nonfiction books that outline the best practices and with each new book, I try to add another level of marketing.

It’s not my strength. I don’t even like it. But I can do a little and if I invest in the right areas, I’ll get a decent return on my investment,

It will take more than four years to “succeed” in either traditional, indie or hybrid publishing.

I haven’t arrived. I’m not a success, not even by my own flimsy definition.

July is the four-year mark of my author career. I still don’t have my first 1000 followers (what pros say you need to have a successful book launch).

I do have an impressive list of published titles. Check out my Amazon page to see them all.

Most of them don’t have enough reviews so I can join advertisers with huge lists, where indie authors find big sales and garner new followers.

I’m not giving up the dream. I have a plan and I’m working it. I’m learning to network more and refine my brand so it’s identifiable to the readers who are looking for me.

This list could continue. Each of these “lessons”could turn into a blog post. And there are dozens more things to know if you intend to be an author.

Four years ago, I claimed the title of professional writer, but didn’t see myself as an author. After all, an author needs to have a published book. An indie title that sold fewer than 200 copies didn’t count.

But it did count. All it takes to be an author is published work and the guts to own the title.

Author friends, what would you add to this base of knowledge? Reader friends, how do you prefer to connect with the work of an author whose stories you enjoy?