Tag: brand

Another Year is Ending

It seems like only a month or two ago and I was working out the word of the year for 2018. Now it’s time to introduce the word for 2019.

Where has the time gone?

And so much has happened for me this year. It’s crazy! And unbelievable.

But choosing Metamorphosis for my theme word last year turned out to be more accurate than I’d planned.

Remember how I was going to change my brand and my focus.

It all started with hiring a designer to help all my posts have a certain look.


I joined Novel Academy, mostly for the weekly live classes.

Then I went to the Deep Thinker’s Writing Retreat. And while I was there, I messed up the story I was working on. Because the SEQ’s for the characters revealed more story background than I could reveal in a 30,000-word novella.

I released my second book to Kindle Worlds in March. Then Kindle Worlds announced they would be closing in July. What? I had planned three more novellas to release in that world for the year.

So much for those plans.

Thankfully, the owner of the First Street Church Kindle World decided to open her own publishing company. I was SO thrilled about this.

I wrote the story for the July 3 release that wasn’t going to happen now that Amazon had closed Kindle Worlds. I submitted the manuscript to the new press, and it come out at the same time my first two novellas re-released.


August was a busy month for me. Those three novellas came out, and a short story I’d written for a summer romance anthology with my first publisher, Roane Publshing, also released.

I ran a contest and found a few new subscribers for my newsletter. I also tried a different method of finding an Advance Review Team, and of the twenty-two books I gave away, nine people reviewed ONE SULTRY DAY.

My sister and I visited our brother in New York City over Labor Day weekend. When I got home, I was hard at work at the contracted novella for Sweet Promise Press (to release April 2019).

At the end of the month, my husband and I attended a marriage seminar in Florida. It was hot and wonderful.

While I was there, my publisher, Roane Publishing, notified us that they were closing their doors after seven years.

This ripped my heart out.

Half of my published works disappeared the next week.

This was NOT the metamorphosis of my brand I had in mind last December when I was coming up with that word.

Strangely, my remaining works were all Christian. It was like someone else DID have a big plan.


While I was working on the romantic comedy and outlining two novellas to write for National Novel Writing Month, an idea for a Bible study book gelled. I outlined that, too, and wrote some of it while on vacation with my husband.

After the big closing announcement (two in one year? Really, God?), it was difficult to focus on anything. But I did. And I determined that 2019 will be a building year for me.

I’m going to build my newsletter list. I’m going to build my new brand as a Christian writer. And one of the ways I’m going to do it is by expanding the REFLECTIONS FROM A PONDERING HEART into a series. (More on that later.)

I struggled to write 50,000 words in 30 days for National Novel Writing Month. But I did finally manage it.

Then it was December. I had to rewrite the romantic comedy, beef up my character motivations and figure out how to make it funnier without losing the serious essence that is my trademark.

I spent a week in Hawaii. So this post was written early.

Based on the clues I’ve given, what do you think my word will be for 2019?

Do you pick a theme verse or a theme word each year? If so, what will yours be?

Transformation: Genre Branding & Platform

It’s hard to make a change when you don’t have consistency. Or at least that’s what I told myself about my author brand and platform. And then came 2018 and its Word:

The truth is, I’ve been walking around rather apologetically since I started this professional author gig. Well, except for a few months around the time of this release:

“What do you write?” People would ask.
“All sorts of things.” And then my eyes would dart to the side. “Most of my published stuff is romance, but I have one YA Fantasy and a women’s fiction novel.”
I’m guilty. I was ashamed to admit that I wrote romance. Many of my author friends are angry and revolted as they read this.

Because romance writing isn’t anything to be embarrassed about. Is it what I “dreamed” of writing? Nope.
But it IS what I’ve been able to market to publishers, and where most of my readers come from.
This is the year I embrace that identity. With one caveat, of course.

My Brand: Before

I’m not even sure I had a brand before this. Check out the things I used for continuity across every social media platform.

 

 

 

 

 

 

 

If you saw those things, what would you guess I wrote?

What? It doesn’t scream any genre at you?

That would be because I wrote so many genres I feared embracing anything that might look distinctively romance or fantasy or nonfiction or Christian.
Is it any wonder I haven’t been able to build an audience? No one can figure out what it is I’m selling here.

My Brand: After

 
One thing I’ve heard over and over is: “As an author, YOU are your brand.”
But what does that really mean? What does that LOOK like in logos and colors and fonts?
I am a person who loves to read many genres and has too many ideas to contain in a single writing category. So do I brand multiple personalities? How?
This is what I learned from a quick quiz from Kaye Putnam and her Brand Personality Quiz:
1. I have elements of several personalities in my brand
2. The ones that appeal to me most are Hero and Magician
3. To settle on ONE or know how to properly combine these, I needed to discover what I want my ideal clients (readers) to FEEL
Light bulb moment.
I knew the answer to this. So I took some time considering it more deeply.
I want my readers to feel understood and hopeful and encouraged. I want them to be empowered to chase (and capture) their own dreams.
Yes, I want to offer them escape, but more than that I wanted them to see themselves between the pages and know they are not alone. Someone relates to how they’re feeling and what their lives are throwing at them right now.
Then I outlined all of that and shipped it off to a designer. Perry Elisabeth is a freelancer I met through a Facebook Group. I’d been admiring her cover designs for months and I’d succumbed to the magnetism of her WriteMind Planner.
And this is what she came up with.



There was a transformation here, right? I can build a platform with this distinctive symbol.
Based on that, what genre would you guess I wrote?

And if you say “romance” or “women’s fiction” I won’t cringe. Because in 2018 I’m going to publish three (or more) Christian romances with women’s fiction themes and motifs.
More on that later.
What do you think of the new look? What/how does it make you feel?